Revolutionary volumizing shampoo gently cleanses while infusing weightless body, fullness, and maximum color and heat protection. 

Benefits 

• Delivers 96% color retention after 10 washes* 

• Extra gentle cleansing without stripping color 

• Pumps in weightless body, moisture and shine 

• Fortifies hair and protects from breakage 

• Provides unsurpassed color and heat protection